Channel strategy in Brazil, Part 1: Direct or Indirect
In this post we will focus on the first decision that companies need to make: whether they should implement a direct or indirect distribution model.
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Channel strategy in Brazil, Part 1: Direct or Indirect
Others may choose to work through distributors when they enter into a new customer segment because that is how they have always done business in
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Despite the significant operating challenges in Brazil, many CPG companies are still able to deliver a high level of service and offer variety and choice while remaining responsive to demand
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Distribution is a commonly used vehicle for sale of goods in Brazil and has many benefits for a foreign supplier, including that the supplier benefits from the